Advancing underestimated economies by celebrating diversity and helping more innovative and creative people achieve their dreams.
C-Tribe Society is a modern-day media and entertainment nonprofit that has been creating collision gatherings since 2017. What started with 170 guests at Edmonton's Garneau Theatre has grown into a multi-vertical festival and conference serving over 8,500 attendees across technology, gaming, fashion, culture, music, health, and film.
Why we exist
At its core, C-Tribe recognizes the challenges our world faces: a rise in citizen polarity, cities struggling to meet the needs of their ever-evolving constituents, growing economic inequalities, and the transformational impact of rising automation on work and opportunity.
C-Tribe believes that a platform which celebrates diversity, inspires imagination, spurs creative thinking, and gives participants the tools they need to change their world — personally and professionally — creates a world welcoming and hospitable to many. If done correctly, it also addresses rising polarity and inequality, and proposes a solution for rising automation through the upskilling of the workforce.
Creativity, Culture, Community, Commerce
The “C” in C-Tribe stands for the collision of four forces. Everything we program exists at their intersection:
- Creativity — supporting original, avant-garde work across disciplines.
- Culture — celebrating the diversity of the communities we serve.
- Community — reaching hard-to-reach people and building connective tissue between them.
- Commerce — driving real economic, social, and cultural impact for underestimated regions.
What we deliver
C-Tribe measures its work by how many people from underestimated communities we can reach with meaningful forms of capital — the resources, experiences, and connections that actually move lives forward:
- Knowledge capital — panels, workshops, masterclasses, and keynotes that sharpen skills and expand perspectives.
- Financial capital — pitch competitions, the C-Tribe Fund100 program, and direct access to regional investors who back underestimated founders.
- Social capital — curated networking, serendipitous collisions, and community-building that turn strangers into collaborators.
- Entertainment capital — world-class performances, showcases, cultural activations, and festival experiences that celebrate who we are and make the journey worth showing up for.
Who operates this site
This website is operated by C-Tribe Society, doing business publicly as C-Tribe Festival & Conference. The organization is a registered Canadian nonprofit (business number: 77854-8289-RC0001) headquartered in Edmonton, Alberta. C-Tribe has maintained a clockwork presence in Edmonton since 2017, contributing to the city's cultural and social growth while injecting close to $2 million into the local economy.
Mailing address: 1129 116 St NW, Edmonton, AB
Leadership & governance
C-Tribe Society is governed by a Board of Directors responsible for the organization's strategic direction, fiduciary oversight, and mission alignment. Board members serve on a volunteer basis and bring expertise spanning technology, finance, arts, and community development.
- Sahr Saffa — Chairperson
- Yembeh Moiba — Director
- Theresa Saffa — Director
For governance inquiries, contact hello@ctribefestival.com.

