Guest: Dr. Kyle Murray, Professor of Marketing and Vice Dean at the University of Alberta School of Business
Interviewer: Sahr Saffa, Chairperson, C-Tribe, and VP of Canadian Operations, AutonomIQ
“What’s really changed in the last 5 or 10 years is funding for universities is getting tighter and tighter so we rely, more than ever, on the support of our alumni and the business community in order to offer a world-class education that’s really driven by that intense research culture. Often what separates us from other universities and colleges in Canada and around the world, is we generate the research—and in many cases write the textbooks that other schools teach from— and that’s really the value of having that research intensive focus here. That differs significantly from us just teaching something that may derive from other countries.”
Kyle’s research examines human judgment and decision making, using the tools of experimental psychology and behavioral economics to better understand the choices that people make. He’s currently working on complex behavior change challenges in business and society, including the Canada-wide BIOrg project.
His research has applications in consumer marketing, customer loyalty, e-commerce, and pricing. He has consulted in these areas for clients including the Competition Bureau of Canada, Consumers Council of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne, and Microsoft.
This episode is brought to you by the C-Tribe Festival. C-Tribe re-imagines the festival experience with the goal of bringing together innovative and creative people and proactive thinkers. By integrating a business conference with music performances, trendy fashion shows, intimate roundtable discussions, culinary experiences, wellness sessions, and artistic activations.C-Tribe curates inspiring environments that help catalyze action.
This episode is also brought to you by AutonomIQ: leveraging AI to remove the biggest bottleneck when building software. Without getting too technical, AutonomIQ teaches computers and algorithms to test your software so that your most expensive engineering talent doesn’t have to.